3D / PRINT/ WEB / UI / UX Design / Graphic Design / Video
Tradex France
Understand the Context
As an Art Director and Graphic Designer, I faced a significant challenge when tasked with redesigning the company's brand image. What made it particularly challenging was the absence of any existing documents or resources to guide the process. I had to start from scratch, conceptualizing and creating every element of the brand identity. This project allowed me to showcase my creativity, innovation, and problem-solving skills as I meticulously crafted a new brand image that would leave a lasting impact.
II.
Direction
I had the privilege of collaborating closely with the CEO of our automotive company to revamp our packaging and overall image. The objective was to create a more appealing and captivating visual identity that would resonate with our clients. Given the nature of our business, we needed to skillfully incorporate elements of volume and curves to capture the essence of our products. Throughout this creative journey, it was imperative to align the design choices with the CEO's taste and vision. This project was not just about aesthetics; it was a testament to our commitment to delivering a visually stunning and compelling brand image
Tradex Starter Packaging
Tradex Vavle EGR Packaging
Tradex Brake Disc Packaging
Die Cut Packaging Tradex
III.
Conclusion
Creating everything from scratch—catalogs, packaging, 3D videos, and more—allowed us to demonstrate our creativity, innovation, and problem-solving skills. Through this collaborative and challenging process, we emerged with a brand image that was not only striking but also deeply reflective of our company's values and aspirations.
